Amrita Financial and Finance Logix Partner to Deliver Life Settlement Capabilities to Financial Planners

Oceanside, CA – Amrita Financial, a leading life settlement company, and Finance Logix announced they’ve partnered in a first-of-its-kind strategic partnership aimed at improving the efficiency, transparency and value in life settlement transactions.

Life settlements, which often involve a number of intermediaries, are traditionally a lengthy and highly inefficient process. In many cases, life insurance policy owners work through their financial planners, who in turn enlist a life settlement broker to solicit offers from prospective institutional buyers. Due to the involved process, life settlements carry the highest transactional cost of any asset class.

With the new partnership, Amrita Financial will integrate its suite of analytical tools and electronic transactional platform into the Finance Logix financial planning software. By doing so, over 10,000 financial planners using Finance Logix will have real-time access to life settlement appraisals, analysis and a direct conduit to the life settlement providers that purchase life insurance policies.

Kevin Mathis, V.P. of Technology, for Amrita Financial said, “Our goal has always been to improve efficiencies in the life settlement process and ensure critical, real-time information is available to the advisors and policy sellers that need it most. We chose to partner with Finance Logix due to their outstanding reputation for innovation, shared commitment to delivering critical information to advisors and leading position within the financial services software community. We are proud to partner with them and look forward to a very long lasting relationship.”

For additional information, visit www.AmritaFinancial.com and www.FinanceLogix.com

About Finance Logix:

Finance Logix is a leading provider of services and software solutions to financial services firms, including broker-dealers, banks and trusts, insurance, registered investment advisors (RIA's), wealth managers and financial planners. Over 13,000 advisors rely on Finance Logix software to help them analyze, plan and optimize client portfolios.

About Amrita Financial:

Amrita Financial is a web based life settlement service that provides consumers and financial advisors with a direct conduit to the financial institutions that buy life insurance policies on the secondary market. Amrita Financial was established to deliver the best value in life settlements by offering turn key life settlement taxation tools in addition to an electronic transactional platform.

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